Do It Together Workshops is a fantastic place for children’s craft workshops, home kit purchases, and group workshops for adults. There, customers get crafty with jewelry, plants, and boards. To create its brand story, the business contacted our sign shop to order logo building signs in Elmhurst, IL.
The Recognizable Logo is the Ideal Advertising Tool
The business has succeeded in creating a corporate persona that puts the logo at the center of its advertising. With the lettering above and below the logo, the symbol is the first thing customers notice as they walk up to the store. Moreover, you will see that the business has selected a circle for its display.
Our technicians followed suit and created a round building sign with a three-dimensional appeal. It perfectly contrasts with the red brick wall. Besides that, it mirrors the lobby sign on the inside, which is the first thing customers see upon entering. This one-two punch is a favorite marketing technique of local business owners with storefronts.
Why Symbol Marketing is an Excellent Idea
If you are still considering a workable logo for your business, take a page from the playbook of Do It Together Workshops. This business created a display that focuses attention on the logo first and the lettering second. Typically, it is the other way around. Some other brands that succeed in doing this are popular fast-food restaurants.
The logo goes on your building’s façade, in your lobby, on the bags you give to customers, and on the business cards you hand out. It is part of the brand story that focuses attention on what sets you apart from other companies in the niche. For our client, you notice that the “I” takes the shape of a nail. Therefore, it highlights the benefit of the products and services to the customer.
Concurrently, it catches the eye. The makeup of its lettering encourages the customer to look more closely. As a result, the consumer is now interacting with the brand. In general, people like exciting colors, textures, and shapes. It makes them curious about what you have to offer. When everyone is advertising focusing on the company name, buck the trend and opt for logo-centric presentation.
How to Buy Logo Building Signs in Elmhurst, IL
Do you already have a logo? If you do not, work with our graphic artist to explore ways that could perfectly encapsulate your brand message. When you do have a logo, we work with the specs you have put together. Next, we help you select a material that goes along with the brand story.
In Elmhurst, popular choices include metal, acrylic, and sign foam. Each has its advantages. Therefore, we recommend discussing this aspect with our technicians after inviting them out for a site survey. They may be able to show you which material is ideally suited for the building’s overall look.
At that time, we can also offer input on the best installation method. And, if you would like an illuminated sign, we can help you with planning for that product, too. Call us today to schedule your site survey or design appointment!