Located in Schiller Park, Silvercar by Audi is Chicago’s premier car rental agency. For the business traveler who prefers the Audi A4 sedan or the Audi Q5 SUV, this rental agency has both in its fleet. However, the company had a problem. It lacked the signage that would make it easy for prospective customers to locate the venue. The firm contacted our sign shop for assistance with the design, fabrication, and installation of channel letters for rental car agencies in Chicago, IL.
Silvercar by Audi Markets and Brands in Style with New Building Sign
The client’s entry door features an attractive green space above the frame. However, this space is too small for the installation of an eye-grabbing sign. That said, there is a larger overhead space available on the building’s façade itself.
Our team designed a set of channel letters that would rely on a raceway installation for mounting. In this setup, we fabricate front-lit channel letters that are then mounted to a thin box containing all of the necessary wirings. It is a great way to install this type of signage product in areas where there is no ready access to electrical boxes from behind the façade.
Technicians painted the raceway in the same color as the wall, which hides it in plain sight. Now, customers have an easy time locating the rental car business. And because of the illumination, it shines brightly after dark, which further supports brand-building.
Channel Letters are a Favorite Building Sign for Chicago-Area Businesses
Corporate clients prefer them because of the customization options they afford. A case in point is the use of varying font styles and sizes for the same sign. Moreover, channel letters allow you to choose your illumination style.
Front-lit lettering, which is the most popular, allows the light to escape through the letters’ fronts. Therefore, the corporate colors shine brightly after dark. Another option is the reverse-lit setup. The light escaping through the backs reflects off the wall and bathes each letter in a soft halo. Our technicians can soften or sharpen the halo by controlling the distance between the letter and the wall.
A third option is the combination of the two illumination methods. Some clients have had excellent success with the use of colorful LEDs for a halo presentation that would then combine with a front-lit look to underscore the branding. No matter which type of illumination setup you prefer, our team can assist your company.
Discussing Your Building Signage with Experts Today
You might not need channel letters for rental car agencies in Chicago, IL, but perhaps you operate a service business or retail establishment. Warehouses and other commercial ventures also choose channel letters for illumination of lettering and numerals. By the way, did you know that we can design, fabricate, and install your logo in a similar manner?
By putting together a lightbox cabinet in the shape of your logo, it is possible to add this brand element to the overall signage display. Besides, you might opt for a cabinet in a standard geometrical shape that then features the logo’s image as a vinyl overlay. Contact us today to learn more about your options!