NOW has a stellar reputation in the natural products industry. It specializes in the manufacturing and distributing of essential oils, supplements, natural foods, and other products. Running its Midwest operations out of the offices at 395 South Glen Ellyn Road, the company recently commissioned a wayfinding sign and cloud channel letters in Bloomingdale, IL.
Cloud Channel Letters Impress with Brand-Focused Color Displays
The client has a highly refined online presence that features a color combination and logo presentation its customers recognize immediately. Therefore, the building sign had to follow suit. Moreover, the client wanted the sign to light up after dark.
Our shop suggested designing a cloud channel letter sign that would capitalize on the recognizable color presentation. It differs from standard channel letters by allowing the individual style elements to connect with only the upper and lower aspects underscoring a differentiation.
At the shop, we imprinted vinyl overlays in the custom color-matched tones of the client. Once we finished producing the individual elements, we brought our 65-foot crane truck to the venue for the installation.
The other product we manufactured is a post and panel sign that alerts truck drivers to the shipping and receiving spaces’ location. Besides that, it spells out a speed limit, address, and security notice. Of course, the sign also features a smaller version of the company’s corporate persona.
Advertising with Channel Letters
The channel letter is one of the most effective advertising tools for the company with a recognizable font and color combination. Not surprisingly, it is a popular building sign and also makes appearances on monument signs and even inside as lobby signage.
However, there are several choices you can make when ordering channel letters. While most clients envision the standard appearance of front-lit channel letters, some favor the halo effect that back-lit lettering brings to the façade. That said, you might also benefit from the cloud design, which directs the attention more readily to your color play than the font.
Illumination takes place with LEDs. They are inexpensive to operate and last for a long time. Additionally, they present you with new choices. Flush-mounted letters look chic and give the façade a clean look. Also, a raceway installation allows us to place the wiring in the front, which is easier to access and requires fewer holes to be drilled into the façade.
We typically paint the raceway in the same color as the wall. Another choice is the wireway. It is thinner than the raceway installation, which minimizes the 3D aspects. However, it also adds a visible backdrop option, which lets you show additional brand colors.
Should You Choose Cloud Channel Letters in Bloomingdale, IL?
Which signage display is suitable for your unique brand message and display? Your company could be an excellent candidate for the popular cloud signs. By the way, you might decide that you would also like to find out more about box cabinets or three-dimensional letters without built-in illumination.
Find out more about your options by contacting our sign shop today!