Healthcare facilities have different signage needs than banks. Everybody knows that. However, do you know what some essential signs by industry in Chicago are? Vital Signs USA has answers.
Corporate Branding is an Integral Aspect of Promotion
There is a strong connection between interior and exterior signage for brand promotion. The building is what everyone sees first when visiting your location. Honey Can Do chose to advertise with building boards that come in vibrant colors and contrast beautifully from the brick wall. It makes the building sign stand out considerably.
The must-have interior sign is the lobby product. For Hand & Stone, there was a need for a brand identity that would welcome customers to a facial spa. Using high-end materials for impressive three-dimensional letters was ideally suited for the look. Sony opted for the fabrication of illuminated letters that cast a delicate shine on the wall. These rear-lit letters are black, which creates an attractive white light ring around each style element.
Be Seen and Whet the Appetite of Prospective Guests with Restaurant Signs
Of course, restaurants, being corporate entities, can benefit from building and lobby signs just like other companies. However, eateries need a little more. There is significant competition in the field, and being seen is critical. Starbucks invested in construction barrier graphics because they alert customers to the incoming brand.
For a chicken restaurant, a wall wrap created the interior ambiance that transformed the eating area of the locale. It displays pictures of the food, features vibrant colors, and highlights why customers want to buy there. Words such as “healthy,” “fresh,” classic,” and “spicy” whet the guest’s appetite.
Panera Bread, which is a hugely popular brand, uses channel letters for its building signage. However, notice that the restaurant also uses these letters to advertise the presence of a drive-thru.
Retailers Focus Attention on Brand Positioning in Competitive Settings
Frequently, stores operate in mall settings where the competition is right next door – on both sides. Bonobos selected a scaled-down version of channel letters that feature illumination even on the inside. It catches the attention of passersby.
Window wraps bring colorful advertisements to your façade. They use the surfaces of window panes that would otherwise not be used for advertising or brand-building.
Another option is the window graphic that only covers a small part of the pane. For example, Bubbleland advertises its amenities with circular decals that augment the stripe they added to the windows’ tops.
Vital Signs USA Specializes in Many More Signs by Industry in Chicago
So far, we have addressed specific signage needs for corporate, restaurant, and retail businesses. However, other commercial ventures also have unique sign requirements. For this reason, our team specializes in designing, producing, and installing the types of products that are integral to your commercial success.
By the way, we also do signs for non-profit organizations. Examples include churches, schools, and municipalities. If you are unsure what types of signs could be well suited for your business as well as your location, connect with our specialists to learn more about your options!