Lansing Building Products has a vast inventory of deck building, siding, and assorted materials for various home projects. When the venue at 2501 Allan Drive needed interior office signs and graphics in Elk Grove Village, IL, the management team contacted our sign shop to help with the design, production, and installation.
Imbuing a Space with a Robust Brand Focus through Signage
The client was looking for a way to add a strong brand message to its office. Because the company specializes in building materials, it was essential that these signage solutions would wow visiting customers.
- 3D letters with a floating logo plaque. For the first area, we built a presentation that uses two style elements. The letters consist of three-dimensional flat-cut acrylic that we painted in the firm’s blue color. They spell out the company’s values. Right underneath, you see a clear acrylic panel that we installed with brushed aluminum standoffs. It displays the famous logo as a vinyl overlay in the same color as the letters.
- Vinyl wall graphics. The wall is located near an emergency exit and represents the back of the space. The wall color itself is a light gray. We designed and printed lettering that underscores the company’s mission statement and values. This product takes up the entirety of the wall. Because we used brand colors, it made sense for the blue logo to stand out.
- Lobby sign. The lobby sign consists of an acrylic panel with vinyl lettering. It features the company’s logo and name in the way that customers might see it online or when pulling up to the building. Doing so was an integral step toward reinforcing brand awareness.
Now, visitors to the office are greeted by a brand-focused combination of signage elements that direct attention to the brand story.
Signage to Support a Brand Story
The brand story reminds the customer why they choose to do business with you. It reaffirms their gut-level decision to travel to your store, work with your staff, and select your service. Because brand building is such a vital aspect of being competitive, business clients routinely work with our sign shop to ensure their messages’ clear visibility.
We recommend customizing the messages to suit your customer base as well as your space. For example, vinyl banners are excellent for large offices, call centers, and distribution centers. Wall graphics depicting a company’s timeline work well on long hallway walls in offices. Artwork that focuses attention on your brand colors is always a good choice in individual offices.
How to Buy the Right Interior Office Signs and Graphics in Elk Grove Village, IL
Discuss your signage plans with our staff. When branding is at the forefront of your mind, we help you determine the signage solution that meets your needs. Conversely, if you are looking at product knowledge development among your customer base, we would most likely suggest something a little different.
To learn more about the many options that are open to you today, connect with our sign shop now!