When Geoclima contacted Vital Signs USA, the management team wanted to discuss the setup of a 3D letter logo lobby sign and wall graphics in Elmhurst, IL. Doing business locally at 960 Industrial Drive, the Italian-based HVAC company supplies non-standard chillers. The signage it needed had to encapsulate the firm’s brand message fully.
Lobby Signage Combines with a Wall Graphic for an Attractive Branding One-Two Punch
After consulting with the company, we prepared a three-dimensional sign that focuses on the corporate color palette. It displays the precise color play that you see on the website. We selected a matte color that would prevent glare from nearby lights. Look closely, and you will notice that the client requested a slim material depth that shows off the logo presentation.
For the wall graphic, we selected a focal wall that we measured and tested for adhesiveness. Next, we printed the mural that covers the wall’s entirety. It uses the brand color as a springboard to feature a brand message that is not part of the tagline. However, we used white print instead of using the gray lettering from the lobby sign, which focuses attention on the logo portion.
Both signs combine for an attractive branding display that permeates the office’s atmosphere.
Should You Combine Multiple Lobby Signs?
There used to be a time when companies would put a lobby sign into their reception areas and call it good. Now, brand-building requires the combination of multiple presentations. We routinely work with companies that are looking for innovative ways to do so. One way is to combine a brand-centric lobby sign with a wall mural. It is an excellent way of bringing your brand colors into the foyer.
Another option is the integration of a corporate showcase. These are typically prints showing employees volunteering in the community. They might also depict the company sponsoring local non-profit organizations. We recommend turning them into wall art by printing them on clear acrylic and mounting the pieces with brushed aluminum standoffs.
Other options to consider are floor decals, window graphics, and customized wallpaper. There is a broad catalog of products that could be ideally suited for your location.
Deciding on the Material for Your Lobby Sign
Another consideration when buying a 3D letter logo lobby sign and wall graphics in Elmhurst, IL, is the material selection. Many clients prefer acrylic because it is chic and brings a contemporary flair to the space. However, you do not have to limit yourself.
Another choice is metal. This material appeals to professional organizations in the service industry. Examples include accountants or attorneys. Favorite metals are aluminum, brass, and bronze. However, you might also consider a metal laminate, which is less expensive.
For the business that is looking to save money, we recommend sign foam. With depths of up to three inches, these impressive choices can have a distinctive appearance. Our technicians can paint them, add vinyl overlays, or use metal laminates to finish them.
Call us today to learn more about your options and discuss your next signage order!