Located in Chicago’s suburb of Homer Glen, Code Ninjas is in the business of teaching kids how to code. To this end, participants learn how to build their own video games. Other programs include at-home coding, summer camps, and parents’ nights out. When this company needed easily visible channel letters in Chicago, IL, the management team invited Vital Signs USA to collaborate on this project.
Generating Brand Awareness with Building Signage
The building sign fulfills multiple functions. For starters, it assists with wayfinding. This means that it acts like a beacon to attract the attention of interested consumers. However, there is also another function. The building sign encourages the impulse stop, which can lead to the conversion of a shopper to a buyer.
Many business owners favor illuminated signage because it excels at catching the eye of the customer. These lights can be on all day – LEDs are cheap to operate – or come on after dark.
Code Ninjas specified front-lit channel letters for its venue. These consist of aluminum letter bodies that feature the company’s font. Our technicians closed off the letters with custom-painted acrylic, which underscores the business’ corporate colors. Finally, we added a lightbox cabinet that displays as the company’s logo symbol.
Now, visitors to the venue cannot help but notice the branding on the façade. Besides that, the signage succeeds in generating brand awareness and recognition.
What Makes Channel Letters Popular?
Have you noticed that the overwhelming majority of Chicago businesses favors the use of channel letters? If you are still on the fence whether this signage solution is right for you, there are some considerations.
- Lighting versatility. Front-lit lettering lets the illumination escape through the fronts of the style elements. Therefore, the colors light up boldly, which is an excellent method for having them seen after dark. However, there are other options, too. For example, some companies favor a halo-lit effect that bathes each letter in a white glow. This brand message is a favorite of upscale companies.
- Size. Our technicians can adapt the sizing of the individual letters to suit the façade’s makeup as well as your advertising needs. Because lettering must be sufficiently tall for drivers to take in the message, we ensure that we put together the ideal sizing and spacing.
- Installation options. Take a page from the playbook of Code Ninjas and opt for a flush mount. It is an excellent choice when our installers can access the backs of the letters from behind the façade. However, if this is not possible, we can use a raceway installation, which lets us hide the wiring in plain sight.
Buying Channel Letters in Chicago, IL
Vital Signs USA is at the forefront of serving the local business community with all signage needs. Our technicians serve companies in and around Chicago, Elmhurst, Oak Brook, Lombard, Naperville, and beyond. We can assist you with the design, fabrication, and installation of the products you need.
Contact us today to discuss your need for channel letter signs and other signage products!