Customers routinely visit the stores at 100 Oakbrook Center because of the wide variety of goods and services they offer. One of these companies is Amazon 4-Star. This venue revolutionizes the ways that shoppers interact with a wide range of brands across many popular categories. When this store needed building signage, the management team contacted our shop to assist with the design, fabrication, and installation of internally lit channel letters in Oak Brook, IL.
Taking Advantage of a Corner Location with Two Building Signs
Amazon 4-Star’s management team decided to go with two building signs. Because the storefront is strategically placed at the corner of the mall, it allows them to present their company’s name and brand appeal to consumers coming from multiple venues.
Knowing that illumination is essential to attract the attention of the shopper, the company opted for channel letters with internal lighting. Our technicians fabricated the products using aluminum and custom-painted acrylic fronts. The colors encapsulate the brand message of Amazon.
Finally, our installers mounted the individual style elements flush to the wall portion that sits above the window bank and entrance. Now, shoppers immediately see and recognize the company’s famous name.
Which Channel Letter Illumination is Right for Your Company?
How do you want the customer to interact with your brand? In addition to your font, color, and overall style selection, there is also the question of illumination.
- Front-lit. Take a page from the playbook of Amazon 4-Star, and choose a setup that allows the light to escape through the letter fronts. Doing so enhances the color presentation of your sign, which contributes to brand-building in your chosen venue.
- Halo-lit. When the light escapes through the backs of the letters, you create a halo effect. It is a favorite of boutiques and other stores that seek to appeal to the high-end customer. While the fronts of the letters consist of painted aluminum, the backs feature translucent acrylic. Depending on the distance between the wall and style elements, we can sharpen or soften the halo.
- Combination. Some business clients want to have the best of both worlds. In these cases, we gladly fabricate the signage to create a halo while displaying the bold brand colors. To ensure an intense illumination, our technicians install additional LEDs. Or, you can choose a channel letter/logo box combo.
Does Your Company Need Internally Lit Channel Letters in Oak Brook, IL?
Do not leave your illuminated building signage design to chance. Our sign shop will collaborate with you on the design of the signage that looks great on your façade. If channel letters are not the best option, we will tell you. However, if channel letters are the way to go, we can show you the different choices you have.
Depending on your selection, you will create a brand impression that is difficult to ignore by the shopper. It will resonate with customers and be a strong representation of your brand. Most importantly, it will guide the consumer in search of your location.
Contact us today to schedule a design appointment with our specialists!