X-Golf is your go-to golf simulation indoor venue. Take lessons, play that course you have always wanted to explore or rent the place for you and your best friends. Located at 1310 Butterfield Road, this location needed new channel letters in Downers Grove, IL.
Channel Letters Bring the Brand Message to the Façade
For X-Golf Downers Grove, our team recreated the company’s name and logo display for the brick façade of the location. However, rather than using the white color from the website, we took another tone from the corporate color palette to make the venue stand out. By painting the fronts of the channel letters and logo portion green, the white golf figure that is part of the logo stands out beautifully.
Moreover, we painted the sides of the letters white and added a black border stripe around the style elements. It is now an attractive presentation on the company’s building, making it instantly clear that this company is in the golf business. As consumers come closer to the place to learn more, they see the window graphics, which serve as the secondary marketing tools.
When Should You Make a Color Change?
There are several times when business clients opt for a color change when buying building or lobby signage.
- Color contrast. If the wall where you intend to mount the sign has a color that is too similar to the tones you are using, it makes sense to adjust the color of your sign. When you opt to go this route, we recommend choosing a high-contrast color that bespeaks your color scheme.
- Rebranding. When a company undergoes rebranding, it makes sense to change the signage and vehicle graphics. The building and lobby signs are vital because they are the first signs people see as they walk up to your company’s door or step into your office. Therefore, most clients ask that we change these signs first after the rebranding process is complete.
- Brand building. Have you noticed that some companies, particularly those in the service sector, prefer to display metal letters in their standard finishes rather than painting them in tones matching the corporate persona? This is frequently the case when metal encapsulates the branding the company looks for.
What are Your Building Sign Options?
You have already seen that we can do channel letters in Downers Grove, IL. However, what happens if this is not the signage solution you are looking for? There is the option for a lightbox cabinet for the business owner who still wants to have built-in illumination. It is typically a rectangular box, but we can also fabricate it in a different shape if you prefer.
When built-in illumination is not of primary importance, consider three-dimensional building letters. They look good, and we can mimic the presence you are cultivating on your website or social media accounts. Typically, material options include metal, acrylic, and sign foam.
Building panels or plaques are other options that clients sometimes choose. These are great for companies doing business in historic parts of town or those areas where covenants are in place that might limit the types of building signs you can display.
Call us today to discuss your options!