My Salon Suite is a business that we have done some work for in the past. In Glen Ellyn, our technicians put together a 3D letter lobby sign for the business. The company did very well with the window graphics we installed in Chicago. Now that the company is expanding to 114 North Marion Street, the management team called us back to do more “For Lease” window graphics in Oak Park, IL.
Brand-Focused Window Graphics Advertise the Business Concept and Find Tenants in the Process
The business model for My Salon Suite is unique because it encourages beauty professionals to reserve their suites in a larger storefront setting. It is a fantastic option for entrepreneurs who want to build a loyal following and market their own business. To get the word out, the client routinely looks to window graphics. They explain the concept, provide information about how to proceed, and invite interested parties to come in for a tour.
We assisted the business with black background window panels that feature the white and turquoise lettering the company has made famous. Each vinyl panel explains a different facet of the business. Moreover, the colors change off, and some graphics feature high-resolution photos. In other words, this display is dynamic, catches the eye, and keeps the reader’s attention.
Finding Ways to Get the Customer’s Attention
The primary goal of any good signage product is to draw attention to its message. Whether it is a “For Lease” window graphic, a brand-focused building sign, or even a wayfinding sign that also advertises a product or service. Over the years, we have worked with numerous business owners who asked our advice on what would catch the attention of passersby. We have narrowed it down to three elements.
- Storytelling. My Salon Suite has opted for a storytelling approach. Each window graphic combines with the others to talk about an opportunity. In this way, the windows advertise and educate. It is also a favorite approach of tax accountants, banks, boutiques, and specialty grocery stores.
- Movement. You can never go wrong with any type of movement. There are the flags that flutter and attention getters you install near your doors that move even more. However, you do not have to select something this drastic. For example, consider the addition of a vinyl banner that shows just the slightest bit of movement in the wind. It is a great way to catch someone’s attention.
- Unexpected designs. These could be the LED reader boards you have in the window or as part of your monument sign. They could also be the reflective vinyl that illuminates after dark when cars drive up to your storefront. In some cases, they could be the presentation of a 3D commercial vignette in a window.
Is It Time to Up Your Advertising Game?
Whether you need “For Lease” window graphics in Oak Park, IL, a mesh banner for a fence installation, or a 3D metal building sign, we can help. Our shop routinely works with members of the local business communities to get out their messages with style. If you have been wondering how you could get more people to notice you, call us today to discuss it!