Catching the eye of the customer is not an easy task. However, when you entrust your marketing and branding to illuminated signs in Chicago, IL, you have an excellent opportunity to get the attention your business needs. Here is what you need to know about making this signage solution work for your unique brand.
Flush Mount Installation + Channel Letters + Box Cabinet Combo = Brand Definition
Many business owners appreciate the flush mount installation of channel letters. This setup is an excellent choice when you opt for a front-lit display and have access to the backs of the letters from behind the façade. We recommend pairing this type of channel letter design with a niche-specific or logo image.
Add a box cabinet that tells the consumer a little more about your brand or product selection. Most importantly, focus the shopper’s attention on the building’s front as a way to give passersby a comprehensive understanding of what you are all about.
Flush Mount Channel Letters + Box Cabinet Combo + Window Graphics = Focused Eye-Height Approach
If you have all these elements in place, you can nevertheless take your game further. Consider adding brand-centric window graphics that repeat your logo, font, and color play. Doing so can be instrumental in attracting the attention of the consumer who just walked up to your location without paying much attention to your building signage.
We refer to the addition of window graphics or lettering as the one-two punch. It is a fantastic opportunity to repeat your brand presentation. Besides that, this product combination opens the door to advertising opportunities that develop brand awareness building.
Raceway + Channel Letters + Logo + Box Cabinet = Brand-Centric Building Front Display
Some business owners were not able to display channel letters on their buildings’ fronts in the past. Because it was impossible to access the individual style elements from behind the façade, they might have opted for non-lit dimensional letters instead. With the advent of the raceway installation, this is no longer necessary.
The raceway is a narrow box that our technicians paint in the façade’s color. It opens up to hide all the wiring and other components of the LED illumination. Next, we mount the lettering to the front of the raceway. Its advantages are clear. In addition to making the display of channel letters possible, raceways also support the illumination of logos and box cabinets. This combination quickly and easily turns any façade into a branding station.
Order the Best Illuminated Signs in Chicago, IL
Front-lit channel letters are among the most popular lighted signage solutions companies invest in. That said, they are not your only option. Business clients have had excellent success with the installation of halo-lit lettering instead. In this scenario, the light escapes through the backs of the letters. It gives each style element an elegant circle of light.
Moreover, our sign shop can assist you with the design, production, and installation of full-sized lightbox cabinets that feature standard geometric shapes or custom forms. If you are unsure what signage solution to choose, discuss your plans with our experts. Call today!