TCF Bank has more than 300 branches that support customers nationwide with their financial needs. When the company recently underwent a rebranding, it needed assistance with the design, fabrication, and installation of new signage. Because Vital Signs USA is at the forefront of helping commercial clients with monument signs and exterior signs in Chicago, IL, the bank’s management team contacted us to help with the signage changeover.
Collaborating with a National Sign Manufacturer to Benefit the Client
The management team looked for a way to replace many of the bank’s sign products at Chicago-area branches. In the process, we partnered with a national sign manufacturer to ensure that we could meet expectations, budgets, and deadlines. At the same time, our sign shop was instrumental in the replacement or refurbishing of monument signs, illuminated building wall signs, ground directional signs, window decals, and interior lobby signs.
Exterior Bank Rebranding Signs in Chicago, IL, Get Attention
During our consultation with the client, we received the new specs that would now signify the bank’s brand message. We took the opportunity to save the client money by refurbishing the monument sign. It featured an outdated display that no longer served the brand. Because the signage change had to start on the outside, we focused our attention on these products first.
For a replacement, our technicians designed, fabricated, and installed new sign facings that fit in perfectly with the framing of the existing monument. Before adding them, we removed the outdated product elements, recycled them, and cleaned the remaining signage setup. Once complete, we added the new fronts to the sign. It now displays the elegant dark coloring with the bright lettering for the corporate persona.
On the exterior walls, you notice illuminated cabinets. The tower signage featured a second surface vinyl setup. This process enabled us to apply the imprinted vinyl to the backside of the surface. We can do so by printing a mirror image of the graphics. It is an excellent option for maintaining the integrity of a surface and minimizing any cleaning, replacement, or damage to the print.
What Should You Do When You are Rebranding?
Are you thinking of aligning your brand message with recent changes in your corporate portfolio? You are not alone. Plenty of companies are doing so as the makeups of their targeted demographics change. Sometimes, the changes are as subtle as darkening a brand color. They may involve a small change to your font’s slant.
However, at other times, there may be alterations of the font, logo symbol, and also the color base. Working with our one-stop-shop is an excellent option to handle all aspects of your signage changeover. If you already have specs on hand, we take them and do the rest.
Conversely, if you still need assistance with developing a new look, we can assist you with this, too. So, if you need monument signs and exterior signs in Chicago, IL, bank rebranding signs, or anything else, connect with Vital Signs USA. Contact us today to discuss your rebranding project!