Are you opening a new business? Maybe you are moving into a mall or a vacated office space. To suit your needs, you plan build-outs. Make them work to your brand’s advantage with construction barrier graphics in Chicago.
What are Construction Barriers?
In many situations, you will notice plywood coverings that span the length and height of a storefront. They keeps prying eyes out. It also does not disrupt the atmosphere of the location with unsightly renovation dust and demolition activity. For advertising purposes, this setup provides you with a large canvas. Of course, there are different options.
- Plywood. The most common type of construction barrier consists of connected plywood sheets. Some fit snugly against the storefront. Others only close off the windows. Still others create an encasement with a small roof area and sides.
- Mesh covering. A larger mesh covering works well instead of a construction fence. If you are worried about wind moving your barrier setup, the mesh is a good option. Constructed from durable vinyl, it allows the wind to pass right through it.
- Window wraps. When you want to close off only the windows, wraps work well. They cover all glass panes with imprinted vinyl that highlights your information.
How to Use the Barriers to Your Advantage
In shopping malls, these barriers are typically a requirement. Mall management companies do not like their atmosphere to be interrupted with renovation sights and sounds. By closing off the storefront temporarily, you signal to shoppers that a new company is coming in. Present your corporate identity as well as a tagline or niche explanation. The management team will have to sign off on your display idea.
In strip malls, the barrier goes outside. For this reason, we recommend a durable construction setup that can handle the elements with ease. Many management companies give you more leeway when it comes to designing a message. Some business clients have had excellent success with pithy sayings and an invitation for consumers to connect online or on social media with the company.
Standalone business locations also benefit from construction barrier advertising and branding. You might use a fence around the property, window graphics, and perhaps mesh barriers, depending on the location. Some products feature progressing ads that start by asking questions and then continuously draw in the prospective shopper more and more with hints and answers.
Making a Splash with the Right Construction Barrier Graphics in Chicago
How big is too big? Conversely, how colorful should you be? There is no one-size-fits-all approach when putting together a marketing and branding message via construction barriers. Some clients prefer full wraps that take advantage of every available inch. Others do well with only graphics and lettering, which might take up a third of the available space.
For some, the use of color play is a huge advantage. Others prefer to emphasize a niche word or message. If all of this sounds confusing, do not worry. Our expert graphic artist can help you. Contact us today to get started on your project.