Located at 1100 Lake Street, Wakenight & Associates, P.C. serves consumers with divorce and family law needs. In the process, the law firm assists individuals with high-asset marriage dissolutions, child-related issues, and alimony questions. To help prospective customers with wayfinding, the firm ordered vinyl window graphics in Oak Brook, IL.
Advertising with Chic Window Lettering
Because the office has a window facing a busy street, it made sense to use it for advertising purposes. Our technicians designed a brand-centric replication of the firm’s corporate persona. Next, we added lettering that identifies the niche and presents a tag line. Finally, we added the address and the phone number.
Informative advertising messages are excellent options for law firms and similar service providers. They are factual, highlight the services the customer may expect, and ensure name recognition among passersby. Best of all, the lettering does not interfere with other signage the business had chosen for its location but instead supports the brand message.
Using Window Letters and Graphics to Your Company’s Advantage
If you have windows facing the street or parking lot, you could use them for marketing and branding. Take a page from the playbook of Wakenight & Associates and focus passersby’s attention on your niche. It is an excellent solution for creating brand interest and awareness.
However, lettering is not the only choice. Some clients have done very well by letting images tell a story or reinforce a brand message. These are typically graphics that underscore a building sign’s primary message. A case in point could be the pet supply store that features window graphics of wet dogs to advertise self-service dog wash booths.
Full window wraps are another great choice. They work well for businesses that use multiple brand tones in their color palette. Besides that, they are excellent for turning windows into advertisement vignettes. In this way, they appeal to service providers and retailers. Choose perforated vinyl to maintain natural light inside, or pick solid vinyl to close the view completely.
Ready to Buy Vinyl Window Graphics in Oak Brook, IL?
How are your windows currently supporting your brand message? Are they instrumental in catching the attention of people walking by? If not, you are missing out on the use of a resource that you already have.
We frequently work with business owners who are unsure of how to treat their glass panels. Our technicians recommend treating all panels or choosing alternating ones. Another good choice is to avoid the treatment of glass panes right next to your door – depending on the overall setup of the space.
Our team will gladly visit your location for a site survey. At that time, we will take measurements and discuss the colors, fonts, and images you would like to use. If you do not have anything on hand, we gladly assist you with designing these pieces. Before you commit to the purchase, we show you a proof that demonstrates what the finished product will look like.
When you are ready to kick your advertising up another notch, contact our sign shop to schedule a site survey!