CBRE Chicago manages Oak x Rush. This building is indeed precisely at the intersection it identifies. What is more, it is a contemporary venue that is undergoing several improvements. When the management company began advertising for tenants while readying the space, the team contacted our sign shop to handle “For Lease” window graphics and construction barriers in Chicago.
A Construction Barrier Becomes a Tremendous Advertising Product
Most property management companies miss the opportunity to take advantage of the large size that construction barriers bring to a space. However, CBRE would not make this mistake. Instead, they found that the 35-foot-tall barrier would be the ideal surface for a Gold Coast area ad.
The cover is bright yellow, displays the building’s logo, and features its iconic name. Toward the bottom – right at eye height of passersby – there is leasing information. It provides details for those who want to know more about the available spaces in the building.
“For Lease” Window Graphics Continue the Brand Message
The management company also decided to capitalize on the sizable window panes that are on the visible sides. Our graphic artist focused attention on the brand colors of black and yellow. We alternated the displays so that they would generate more interest. The lettering was in the same style that we used for the barricade graphic, which creates a congruous flow of the message.
Getting Eyes on Your Property with Strategic Signage
CBRE is using the surfaces of the building to their fullest advantage. Its branding and marketing are exemplary. However, it is interesting to note that these are no the only options. Other management companies have commissioned window wraps that focus attention on pictures featuring the area.
These pictures contain scenes of foot traffic, which communicates to the prospective tenant that the location could benefit the business. Full-color graphics are a good choice because they frequently represent a change from a standard façade. Another set of signage options includes pole banners. Dual banners allow for co-branding of the management company and the building itself.
Are You Ready to Order “For Lease” Window Graphics and Construction Barriers in Chicago?
If you already have some specs on hand, we will gladly follow them. This is frequently the case with companies that hire advertising agencies to put together their displays. Of course, you do not have to work with one of them to have access to an excellent graphic artist. We provide this service in-house for any client who wants to find out what our team can bring to the table.
We recommend using perforated vinyl if the “For Lease” window graphics take up panes in a common area such as a lobby or waiting room. It allows people to see outside and lets sunlight enter the space. In this way, it does not give those on the inside a boxed-in feeling.
We can also assist with other types of leasing signage. Examples include façade banners, flags, and custom floor graphics. A-frames are suitable for featuring more detailed descriptions of the spaces. Call us today to schedule a design consultation!
