Recently, Vital Signs USA was able to collaborate with Malone Workforce Solutions on the design, production, and installation of exterior and interior sign packages. This project took our technicians to Addison, Bolingbrook, Melrose Park, Downers Grove, Carpentersville, and Palatine. Here is what we did.
Creating a Brand-Centric Presentation That Leads to Name and Brand Recognition
Initially, Malone started in Louisville. By now, it is active in a variety of states. By buying out several independent staffing agencies, it could extend the reach of its brand even more. Of course, with the acquisition of the new offices comes the need for signage.
Channel letters and lightbox cabinet. Our specialists focused on building signage for the Palatine location to address consumers from a considerable distance away. The client chose front-lit channel letters that we flush-mounted to the building wall. The niche differentiation and logo display on a separate box cabinet that also lights up. We echoed this display for the Bolingbrook location. However, there we used a raceway for the installation since we could not access the individual style elements from behind the wall.
Box cabinets. Another sign that we installed features the company’s notice that they are hiring. It displays with capital letters on the front of the cabinet and concludes with the included brand color setup. On the other side of the entrance door, we mounted a lightbox cabinet that showcases the Malone name and color logo. These two signs now work together to attract foot traffic.
Wall graphics. The Downers Grove location received a lobby sign in the form of a multi-font and color wall graphic. Our technicians centered it perfectly on a focal wall, which welcomes customers looking for work.
Extend the Reach of Your Brand with Effective Signage Packages
Taking over a new location is the fastest way of extending the reach of your brand. However, doing so requires a working relationship with a full-service sign shop that can provide you with the markers you need to create a comprehensive presentation for the customer.
For the exterior, we recommend building signs as well as window graphics and door lettering. These products focus the attention of passersby on the new presence in a shopping center or business park. Simultaneously, they introduce your brand message with an emphasis on color play and font setup.
Interior signage may run the gamut from lobby signs to wall graphics, frosted and etched window films, banner stands, and consumer education materials. Once again, we focus on producing a brand-centric display that is identical to what your customers see online or in other offices nearby.
How to Buy Exterior and Interior Sign Packages
Vital Signs USA is a full-service sign shop that emphasizes quick turnarounds, a variety of available options, and highly-trained technicians to produce and install the products. We work with you on the development of the fonts and colors that you want to feature. If you already have a corporate palette, we will create perfect matches.
We serve the business communities in and around the Midwest region, including Elmhurst, Oak Brook, Lombard, Naperville, Addison, Bolingbrook, Melrose Park, Downers Grove, Carpentersville, and Palatine, IL. Contact us today to learn more about your options!