Is your company positioning its brand to be more competitive in the Chicago market? Have you determined that rebranding could be a good option for you? Entrust Vital Signs USA with your Chicago rebranding signs.
Why Do Companies Rebrand?
Insiders point out that companies typically rebrand once a decade. For some, there is a reason to reinvent their branding to appeal to an international market. Other businesses reposition themselves by changing their ideal customer demographic and reworking their appeal for a new target audience. Other reasons are mergers, acquisitions, or changing market dynamics. No matter what your reason may be, signage must follow suit.
Case Studies of Successful Rebrandings
Advanced Orthodontic Specialists. This clinic made changes to its brand colors. It repositioned its brand by selecting a monochromatic setup appealing for companies looking to attract a younger clientele. Our shop assisted with a new logo addition to the clinic’s doors and a building sign.
Pine Tree LLC. This property management company is one of the most sought-after businesses in its niche. When the firm added 100 shopping centers to its portfolio, Pine Tree LLC knew it had to rework all the commercial real estate “For Lease” signs that were currently in place. For this project, we printed vinyl overlays that needed to be installed to post and panel signs.
TCF Bank. When working for this client, we undertook a significant rebranding project. The first phase was to refurbish a monument sign and put up illuminated building wall signs, window decals, and ground direction signs. The second phase took us to the interior. The client needed interior lobby signs, acrylic plaques, and more window decals for the inside.
How Vital Signs USA Works with Companies during a Rebranding Project
Our full-service sign shop can assist with all aspects of the rebranding process. For example, if you do not yet have a color palette change that you like, we can work with your team on putting together some tones that could be ideally suited for the new message you want to send. Similarly, we can also assist with developing a new font or even change the spacing between the style elements.
If you had an advertising agency or marketing department handle the creative process, invite our specialists to fabricate your new signage solutions. We work with all types of materials. Because some companies like to make changes to their material selections along with their unique colors and logo tweaks, we gladly show you some options.
Third-Party Installations for Chicago Rebranding Signs
In some cases, companies that make changes to their branding will already have signage on hand. We frequently encounter this situation with franchises or businesses that have several satellite offices. If you already have signs on hand, we gladly send out technicians to install them. At that time, we conduct site surveys and also do the permitting if needed. If you have outdated signage installed, we gladly uninstall it, fix the mounting area, and dispose of the elements appropriately.
Contact our sign shop today to schedule a consultation!