The Harvester Veterinary Hospital serves patients at 807 Village Center Drive. This full-service vet clinic sees not only dogs and cats but also exotic pets. To boost awareness of its presence and make wayfinding a snap for new patients, the management team hired our sign shop to put together channel letters and blade signs in Burr Ridge, IL.
Multiple Exterior Signs Combine to Create a Strong Brand Presence
After discussing the signage needs with our client and receiving the font and color details, we went to work. The first products we focused on were two sets of backlit channel letters. They feature the teal and black color palette the clinic has chosen for its branding. We mounted them with one-inch standoffs. When the LEDs come on, they bathe the lettering in a soft glow.
Next, we fabricated the logo. This one is not illuminated. It consists of custom-cut and printed acrylic. The final sign is a non-illuminated blade marker. It displays the logo portion set against a teal backdrop. In this way, the blade juts out and appeals to prospective customers approaching the clinic from either direction of the sidewalk.
Combining channel letters with a blade sign is highly effective because it increases the brand-building opportunity at your storefront’s entrance. Now, this veterinary clinic is easy to see and recognize even from farther down the street.
A Closer Look at Blade Signs
Blade signs are making a comeback. However, they do not look the way they did in the past.
- Colorful. Retailers, in particular, like to have colorful blade signs jutting out from their building fronts. Color catches the eye and, depending on how you want to install the blade, there can be some added motion to make the signage a head-turner.
- Wide variety of materials. Our technicians fabricate blades using acrylic, metal, high-density urethane, and any combination of the materials. It depends on if you want to engrave, imprint, sandblast, or cut out your information. Blades are excellent opportunities to add a material’s appeal to your brand message.
- Graphics versus text. You can most certainly display the name and logo of your business. However, the current trend runs toward a logo presentation only. It boosts brand knowledge and allows the consumer to locate you with one glance.
- Illumination. We recommend a production process similar to a lightbox cabinet if you like to have an illuminated blade sign. That said, you could do very well without illumination. This is particularly true if you have an illuminated building sign in addition to the blade.
Upgrade Your Company’s Building Sign Presentation
Do you need channel letters and blade signs in Burr Ridge, IL? We can help. If you already have a complete brand identity, we work with the details. Alternatively, our graphic artist will gladly work with you if your business still needs a little help with putting together a logo, color palette, or font. By the way, if you want to outfit the interior of your business, we can assist with these projects, too. Examples include lobby signs, ADA-compliant room labels, and wayfinding signs.
Call us today to find out how a blade sign could boost brand awareness for your company!