Your windows can do a lot more than offering a glimpse into a business. Although many retailers use some of the window panes to display products, many more do not. The experts at Vital Signs USA want to help you make the most of these surfaces with the right images. Let’s start by comparing window graphics materials for Chicago businesses and gauging their applications.
Translucent Vinyl Presents Your Advertising Message
Do not mistake translucent vinyl for its transparent counterpart. Although there are some see-through qualities, they happen with a filter. Many business owners like translucent vinyl for their marketing messages because it diffuses the light a little on the inside. That said, it presents your advertisements in bold colors to those walking by. Crisp edges mark the quality of the lettering we imprint on it. If you are thinking of running a three-foot-tall stripe across your windows, this is a good option.
Frosted Vinyl is the Ultimate Privacy Tool
A frosted vinyl product typically comes in a gray color. However, it is also possible to choose a different tone. Although uncommon, doing so could be an excellent expression of your brand message. Many business owners ask us to cut out a corporate logo and name from the frosted material. It gives the impression of a professional etching that you might get if you sent the glass to the factory. Frosted vinyl is ideal for windows facing outside as well as those on the inside of an office or store.
Solid Vinyl is the Workhorse of the Graphics Industry
Are you thinking of adding niche-specific images to your windows? Solid vinyl is a good choice. It supports the vibrancy of colors, which makes any graphics product stand out. Moreover, the solid vinyl is long-lasting, which endears it to companies that choose to have a full window wrap applied. However, if you decide to do so, remember that it will completely block out the light as well as the view outside.
Perforated Vinyl Offers the Best of Both Worlds
When a window wrap is the ideal marketing and branding solution for your business, but you also want to enjoy a look outside, consider perforated vinyl instead. This is the same technology that we use when wrapping the rear windows of a vehicle. You can see out, but those on the outside only see the printed message. We frequently work with hospitals, clinics, spas, and similar businesses that understand this presentation to be an excellent advertising tool while also offering some privacy to their clients.
Window Lettering is the Quintessential Marketing Tool
There is nothing that you cannot spell out with window lettering. Most business owners decide to feature their information with solid, white vinyl. That said, you have many more options. Pick any color that contrasts well with the background. Moreover, remember that you want prospective customers or clients to read your message with ease. Therefore, it makes sense to choose a bold, light color.
After comparing window graphics materials for Chicago businesses, you might still have some questions. The friendly staff at Vital Signs USA wants to help. We serve the business communities in and around Chicago, Elmhurst, Oak Brook, Lombard, and Naperville. Contact us today!