The global marketplace is evolving, and so are industry best practices. To succeed in 2017, businesses need to be smart about their investments in branding and signage, and sign companies need to offer the best and brightest options to help businesses thrive.
The following five trends are disrupting sign companies in Chicago–and leaders like Vital Signs USA are keeping up on the trends to help keep your business (and theirs) as relevant as ever.
Companies are rebranding more frequently than ever
Businesses are rebranding more than ever, especially with the uptick in mergers and acquisitions forcing a near-constant flow of name changes, logo changes, and more. While rebranding means signage that is more frequently revamped, which is a huge boon to sign companies, this change has also forced sign companies to introduce new products and more durable materials to save money and promote speed. Leaders like Vital Signs USA are excelling in producing high-quality, durable materials in a timely manner.
The demand for interior signage continues to outpace the demand for exterior signage
Interior signage profitability is expected to grow at the rate of 1.2% per year until 2020, forcing sign companies to shift their focus to the booming interior signage demand. Vital Signs USA has many interior sign options in their portfolio, including menu boards, floor graphics, wall graphics, and lobby/reception signs. By staying relevant and providing enough supply for the demand, sign companies can recover by evolving with the changing trends.
E-commerce continues to gain momentum
Possibly one of the biggest threats to sign companies in 2017, especially those with many retail clients, is the continued increase in e-commerce shopping. Today more people than ever shop online rather than visiting a brick and mortar store. When fewer bodies are making it into the stores, the printed signage is rendered less and less effective. Fortunately, sign companies like Vital Signs USA can stay relevant by shifting their focus to other types of businesses that rely on signage, such as restaurants, churches, schools, real estate companies, construction, and more.
…but the demand for retail signage is also still increasing
While e-commerce continues to gain popularity and momentum in the marketplace, the demand for retail signage is in fact still increasing. The retail industry utilizes high volumes of printed signage, advertising everything from grand openings, promotions, seasonal discounts, store closures, and more. Sign companies can take advantage of this trend by specializing in window, wall, and floor graphics. There is a range of options available depending on how long-term the campaign will be active. Companies like Vital Signs USA can help you make the right choices for your in-store retail needs.
Sustainability is front-of-mind
The trend towards the use of more sustainable materials has been ongoing for several years, and sign companies, for obvious reasons, are highly impacted by this trend. Evolving to stay current with the demands of the business world is imperative for successful sign companies, which has led to the use of more durable, longer-lasting materials. Similarly, a shift towards the use of LED lights, largely considered to be more eco-friendly and safer than neon, has been observed.
The bottom line
The five trends above are keeping sign companies, and the businesses they support, on their toes.
Consult with the team at Vital Signs USA to adapt to the changes and keep your business relevant. Vital Signs USA is adept at adapting to market trends to help your business thrive.
No matter what kind of business you run, Vital Signs USA can partner with you to ensure your signage utilizes the latest and greatest to stand out from the crowd.
Vital Signs USA travels to many different communities to provide top quality signs. Vital Signs USA’s service area includes all of metropolitan Chicago, including Lombard, Naperville, Oak Brook, DuPage County, and Schaumburg.
Get a free quote and visit vitalsignsusa.com to learn more about how Vital Signs USA can help your business succeed.