When you mix channel letter logo boxes with the power that the channel letter setup brings to your façade, you have a winning combination. For starters, you are incorporating all aspects of your corporate persona. They include color play, font, and symbol. However, the advantages do not stop there. You also support a strong brand message, which promotes brand awareness building. Here is how it works.
Standard Geometric Shape or Customized Form?
A circle, square, or rectangle may be a good option when you have a corporate logo that fits into the shape. Moreover, it is a good choice when your logo uses gradient color changes and requires an imprinted vinyl overlay or polycarbonate front. In this case, our technicians fabricate the shape with the same material that we use for channel letters. Typically, this means aluminum.
However, some businesses have customized, single-color logos they use for the display of their corporate identities. In this describes your signage, we recommend the fabrication of a logo box that features your unique shape and color play. Once again, we would rely on aluminum for the form and a polycarbonate front to close up the display. Built-in LEDs illuminate the logo.
Incorporating the Box with the Letters
Most business clients ask us to replicate their name display from websites or print ads. In these cases, we might place the logo box to the left or right of the lettering. However, in some situations, the box must become a part of the lettering itself. Our technicians can design the lettering to leave sufficient space for the incorporation of the box.
You might even take it a step further. Why not add a brand differentiation or niche details that make your company stand out? Maybe there is a jingle you use on the radio. It is becoming part of your corporate branding even though it is not necessarily part of your persona. Even so, consider adding a separate logo box that displays this information.
When clients choose to do so, they typically ask us to position the information immediately underneath the lettering. There, it looks great and does not detract from the logo box. In contrast, it underscores the brand message that your sign is sending.
How to Order Channel Letter Logo Boxes for Your Business
It is not necessary to have a completed design on hand. Although we gladly work with the specs your advertising company or franchisor has provided, we can also assist with the design of the product from the ground up. Our graphic artists routinely work with business owners who are commissioning their first building signage products.
They know what they want the product to look like, but do not have all the nuances worked out. This is not a problem for us. We show you different display options that encapsulate your branding. Most importantly, we offer you sizing alternatives that ensure you take full advantage of the façade space you have to work with.
Even if you decide to choose a different building sign altogether, we can help. Our sign shop serves the business communities in and around Elmhurst, Oak Brook, Lombard, and Naperville, including Chicago! Call today!
