The Tupperware store is part of Berkeley Plaza’s appeal at 5521 Saint Charles Road. It attracts shoppers, and the household name ensures that there is no need for much advertising. That said, the company’s management team contacted our shop to order raceway-mounted channel letters in Berkeley, IL, to help customers with wayfinding. After all, building signage is a must-have when you want the consumer to locate you with ease.
Channel Letters Look Great, Communicate Product Locations, and Advertise Brand Values
The technicians at Vital Signs USA worked with the client on the design of the signage. We received the specs that include the custom color choice and font selection. Moreover, our specialists ensured that the lettering is the ideal height for getting the attention of passersby and drivers.
Because we cannot access the backs of the letters from behind the façade, the technicians focused their attention on the design of a raceway mount. It involves the preparation of an elongated box that holds all the electrical components. We mount the letters to the front of the box. After we paint it in the façade’s color, the box itself is mounted to the wall.
The result is an attractive building sign that emphasizes the three-dimensional nature of the letters. After dark, the letters light up. During the day, the dark color stands out considerably against the cream-colored façade tones. Therefore, this sign now succeeds in making the store’s location far more visible.
Installation Options for Channel Letters
In the past, we have discussed the various options you might have for building signs. Channel letters stand out because they allow for different illumination options. In this way, the lighting underscores the brand message of the company making the selection. However, today, we want to take a closer look at the mounting options.
- Flush mount. Many clients like to have their channel letters flush-mounted to the wall. It looks neat and works well – if we can access the backs of the letters from behind the façade. When this is not possible due to wiring or ducts, we might recommend a different method.
- Raceway. Take a page from Tupperware’s playbook. The raceway is an excellent choice for installing letters. Most importantly, it allows us to reinforce the three-dimensional look of the product.
- Wireway. When you like something a little narrower, consider the wireway. It will not cause letters to jut out as much as a wireway. If your property management company has rules about signage protruding from the façade, this solution could be the best alternative.
Vital Signs USA Customizes Raceway-Mounted Channel Letters in Berkeley, IL
When you want a customized building sign that embraces your brand message and functions as a successful wayfinding product, our sign shop can help. We routinely work with business clients in and around Chicago, Elmhurst, Oak Brook, Lombard, and Naperville. If you have specs on hand, we work with them.
If you need assistance designing something completely new from the ground up, our in-house graphic artist can make it happen. Contact us today to schedule your design appointment!