You already understand the importance of wayfinding signs. They assist the consumer who is not familiar with your company or office’s setup. It makes it possible for anyone to orient themselves quickly and with ease. However, many business owners fail to provide this level of assistance at the initial point of contact with parking garage signs in Chicago.
The Importance of Parking Garage Signs
To offer more parking opportunities, many property managers and companies are now optimizing their garages’ spatial usage. This quickly leads to confusion on the part of the consumer. After all, there are now parking lanes for the valet service, short-term parking for customers picking up products, and temporary delivery spaces for the customer who wants orders brought to the car.
Efficient wayfinding signs in the parking garage make it possible to accommodate your need for space and the customer’s need for direction. On the flip side, parking in the wrong areas leads to inconvenience for the customer and the business. In severe cases, it may lead to a shopper who prefers to do business with a competing company simply because parking there is more straightforward.
Elements of Excellent Parking Signage
- Mounting location. Because you do not want pedestrians walking through the garages, make the site of the elevators and stairwell easy to notice. It is there that you can mount the necessary wayfinding signs that make it possible to navigate the location.
- Logo colors. If your venue has its own branding, include the colors on the signage. If not, property management companies might feature their own or focus on an anchor tenant’s brand color. When none of these applies, consider the use of high-contrast colors such as red, white, and black.
- Message design. Primarily help the shopper understand where they are in reference to their destinations. Therefore, focus on the parking garage level, the companies’ locations that are doing business there, and the rules of the parking structure. Moreover, add safety messages that underscore the use of stairs in emergencies.
In addition to the messages, consider the makeup of the signs. Acrylic is an excellent choice because it is durable, easy to clean, and suitable for the use of overlays, etched lettering, and dimensional letters. Panel signs coated with a matte laminate spray look great and are easy to read. Another choice is Dibond aluminum, which works well in areas where frequent temperature changes and exposure to water could cause the acrylic to weather.
How to Buy Parking Garage Signs in Chicago
Do not leave the great looks of your signage or the functionality of the message to chance. Instead, empower your customers to feel welcomed and find their ways around the parking structure with ease. When you make it easy on the shopper to find what they are looking for quickly, there is a much better chance that they come back.
Our sign shop routinely works with Chicago companies that are looking for ways to woo the customer even at this level. Contact us today to learn more about your options and start the order process!