Earlier this month, we blogged about the rebranding at TCF Bank branches with new monument signs as well as exterior signage. Working closely with TCF’s national signage partner, Jones Sign Company, we were asked to step in and help with interior rebranding signs in Chicago, IL, too.
Vital Signs USA Helps with Brand Awareness Building through Targeted Signage
We coordinated with the client to create products that would be welcoming to new visitors as well as existing customers. The goal was to introduce and reinforce brand awareness through signage that embraces the new corporate persona of TCF Bank.
Interior lobby signs feature the bank’s name and logo presentation. These are easy to see because we mounted them above the service windows where customers interact with tellers. Next, we fabricated acrylic plaques that highlight branch hours while repeating the brand message.
Our team rounded out the project through the design of window decals that further explain branch hours while giving brand colors and logo depictions another opportunity for highly visible displays.
Rebranding on a Budget? We can Help!
Have you been wondering whether you should rebrand? If your message is no longer in step with your consumer demographic’s overall taste or has moved away from your brand, now could be the best time. However, some business clients worry that it may be too costly to make changes to all signage products.
That said, our sign shop specializes in assisting all types of companies with creating the brand expression that is unique to them. Best of all, we can do it on a budget. For example, did you know that sign refurbishing versus complete replacements could save you quite a bit of money?
If you have cabinet signs, it is easy to take advantage of this option. Frequently, rebranding can be as simple as applying a new coat of paint to the cabinet itself and a new imprinted vinyl overlay to the front. Direct imprints are also possible. Besides cabinet signs, our technicians also have expertise in refurbishing monument signs and other products.
Some clients decide to revamp their signage presentations to keep in step with contemporary tastes as well. Cases in point are printed posters that are now taking a backseat to window graphics and lettering.
How to Start the Process with Interior Rebranding Signs in Chicago, IL
Vital Signs USA can work with specs you received from a corporate office, advertising agency, or third-party sign contractor. Moreover, we routinely work with business owners going it alone and needing some assistance with the design of new brand expressions. Our graphic artist can show you how upgrading a font, color display, or combination of the two will change your message’s look and feel.
Most importantly, we help you think through the process from a budgetary point of view. We help you schedule the signage replacement to make it easy on the budget and ensure a smooth flow of the graphic changes that your location undergoes. Contact us today to get the ball rolling on your latest rebranding project!