The Benefits of a New Sign
11 WAYS A NEW, UPDATED SIGN BOOSTS YOUR BUSINESS
Updating an outdated or broken sign, or installing a brand new one, adds that professional touch. Here’s how:
1. A new sign sells you.
There it is, silent, year after year, consistently reminding those who see it that you exist, you’re present, and your company is relevant to the community.
2. It raises your visibility.
Similar to the first point, a well-appointed sign draws attention and makes your company easy to find.
3. It increases foot traffic inquiries and sales.
The right sign can get people to swing in, put the car in park, and talk to you about placing an order.
4. It distinguishes your brand.
The right sign helps differentiate your business from competitors — it gives potential customers a taste of your unique offerings.
5. An attractive sign builds trust.
When the sign’s materials, style, and placement reflects your brand, it creates another layer of consistency. This is especially crucial if you have more than one location.
6. It creates value for neighboring businesses.
An updated sign raises the bar for everyone. It tells the people in your area about your calibre, and it gives an indirect lift to the businesses around you. It also increases foot traffic, which also benefits other local companies. A block full of strong signage says a powerful thing about the neighborhood.
7. It shows your business is strong and viable.
When you drive by a sign day after day that has burned-out bulbs, cracks, faded panels, or is otherwise broken or worn, what does that say about that business? It doesn’t instill a feeling of confidence in potential clients. However, a well-designed, newer sign that is bright and attractive will.
8. Updated signs signal permanence and depth.
This is especially true of monument (free-standing) signs: They create a feeling of being planted and having roots. When maintained, they say, “This company isn’t going anywhere.”
9. New signs signal growth.
Installing a sign is like planting a mature tree: You expect it to both last a long time and keep growing.
10. Signs teach through repetition.
When someone looks at a sign every day, the sign’s message is planted in that person’s unconscious mind. That person learns over time to accept the qualities of that company that the sign communicates: Trustworthiness, permanence, value, visibility, relevance. The sign’s image takes up residence in the minds of passersby. That repetition creates top-of-mind awareness.
11. A new sign allows for a branding do-over.
If you need to hit the reset button on your branding (or just tweak it a bit), a sign creates a powerful ushering-in of the new branding. People will notice the new sign and be curious about the change. This can create a lift in both in-person and online traffic.