Window Graphics: Determining Why You Should Do Window Graphics in Chicago
Don’t fade into the background: help your business get noticed with the use of high-quality window graphics from Vital Signs USA. Window graphics are an excellent choice for branding, making your office, storefront or retail windows instantly recognizable to customers.
Types of window graphics
Window graphics come in a wide variety of styles, each serving a unique purpose.
- Static cling
Static cling graphics are an excellent choice for temporary signage, like sales, discounts, and promotions. They can be easily applied and easily removed.
- Full vinyl window cling
Full vinyl window clings are opaque graphics. As they cover so much surface area, they are great for obscuring a window during construction, or for keeping your business private from the street by blocking the view of the interior of your store or business.
- Vinyl adhesive,
Vinyl adhesive works well for long-term campaigns. Graphics can be printed with the adhesive on the back or the front of the signage, meaning your sign can be applied to the window externally or internally, depending on your preference and needs.
- Cut vinyl lettering
Cut vinyl lettering is ideal for posting store hours or your logo on glass windows or doors. Window lettering comes in every color imaginable, with styles like reflective, neon, matte, and metallic vinyl.
- Vinyl window perf
Vinyl window perf allows you to use your storefront window as a billboard while still allowing natural light in (and out).
Window graphics are great for your business if you want to:
- Announce your sponsorship of a nonprofit
If your business sponsors a nonprofit, your customers might like to know about it! Use window clings to announce your support of the nonprofit. This is prime publicity for your company and a unique usage of your window real estate.
- Announce sales, discounts, and promotions
Window graphics, especially static clings, are an excellent way to advertise sales, discounts, and other promotions. Because static clings are temporary, they can be easily removed when the sale ends.
- Post seasonal graphics for holidays
Another great use of temporary window graphics like static clings is for seasonal or holiday graphics. Since the graphics are temporary, you can remove them after the holiday or season is over. This adds some flair to your storefront or business!
- List a menu of your products and services
For the purposes of your business, it might make sense to use your windows as real estate to list a menu of your products and services. Use vinyl adhesive or cut vinyl lettering to display the highlights of what your business does.
- Place QR codes that customers can scan with their phones
A creative use of window graphics is to display QR codes. QR codes can be displayed on your windows as a means for your customers to obtain discounts on goods and services, join loyalty programs, or receive coupons. It gives customers something to do while they’re waiting to be helped as well.
- Showcase products and services
Capture the interest of your customers. Make the most of your windows for the creative purpose of displaying your products and services using colorful, unique imagery. Windows are a blank canvas for your business to capitalize on, and window graphics can help achieve your vision.
- Market your corporate motto or slogan
It may sound overly simple and obvious, but branding is an important component of any successful business. Use your windows to prominently display your corporate logo, motto, or slogan to ensure that you stand out in the crowd. This way, your customers will recognize your business.
- Display state licenses
If you’re a contractor, you’ve gone through the trouble of acquiring state licenses–and you want your customers to know that you are fully qualified to do the work they’re hiring you for. Make sure you display your license prominently–and a window of your business is a great place to do so.
- Announce your appreciation for your community and customers
Being a beloved member and participant of the community is excellent publicity, especially for local businesses. Use window graphics to highlight your appreciation for the community and your customers to bring a personal touch to your branding efforts.
- Highlight and boost your sales
Window graphics will catch a passerby’s eye, and depending on what they see, they might be inclined to enter your store. Use window graphics to highlight your areas of expertise, but don’t clutter up the storefront with too much information. Leave your potential customers intrigued enough to step inside and seek out a sales associate to learn more.
The bottom line
Business of all types can benefit from window graphics. Whether your business is a retail shop, a professional building, or a restaurant, window graphics from Vital Signs USA will help your marketing campaign succeed and your foot traffic increase.
Vital Signs USA travels to many different communities to provide top quality signs. Vital Signs USA’s service area includes all of metropolitan Chicago, including Lombard, Naperville, Oak Brook, DuPage County, and Schaumburg.
Get a free quote on custom window graphics, and visit vitalsignsusa.com to learn more about how Vital Signs USA can help your business’s branding succeed.