Illuminated building signs are popular options for business owners who want to present their corporate identities on the façades of a building. Channel letters act as wayfinding tools, brand message communicators, and advertising opportunities. But who exactly uses this signage setup?
Mall Retailers Place Channel Letters on Building Facades – and Elsewhere
Visit your nearest mall. You will notice that the major anchor stores have plenty of building signage on their facades. However, when you enter the facility, you will see that the smaller retailers, too, have signs up. Their channel letters are located right above store entrances inside the mall.
Look closely, and you will find halo-lit lettering, front-lit counterparts, and signage that presents with an open-faced appeal. Even though there is plenty of ambient lighting at the location, many retailers still choose to feature lit channel letters. The reason is the way that illumination catches the eye. When you vie for foot traffic in an enclosed setting, lighted signage is an excellent way of standing out.
Stand-Alone Retailers and Service Providers Advertise with Channel Letters and Box Cabinets
When your business doesn’t have a joined façade on which to install signage, your building marker must function as attention-getter and advertising tool rolled into one. Our clients have had excellent success with channel letters that combine with box cabinets. These cabinets can take on the shape of your logo or feature as an elongated box that displays your tagline. Doing so supports brand awareness and name recognition.
When you want to augment the marketing message of the building sign, consider the addition of window graphics. They can elaborate on special offers and deals that you are currently running. Moreover, they succeed in providing image clues about your merchandise or services, which is another great marketing tool.
Present Your Corporate Identity at Manufacturing Plants and Office Buildings
It is a common misconception that you have to be in the retail field to take advantage of the marketing that channel lettering brings to the table. Corporate headquarters, satellite offices, and warehouse venues are also ideally suited for the presentation of a corporate identity with the help of illuminated channel letters.
As with any other location, the sizing of the lettering depends on the speed of traffic in front of your site. The faster the cars go, the bigger the letters need to be. To find out how tall your lettering should be, we send our technicians to visit your location and measure the façade. Next, we gauge traffic speeds and make a note of the signage your neighboring businesses are using. Doing so gives us a good starting point for signage that stands out but also fits in with the character of the neighborhood.
How to Order Your Signage
Vital Signs USA, Inc. is your go-to provider for all types of channel letters. We construct front-lit, halo-lit, open-face, and combination products. For illuminated building signs and channel letters, we serve the business communities in and around Elmhurst, Oakbrook, Lombard, Naperville, Chicago, and any company nationwide. Contact us today to get started on your project.